APPROACH
Overview
The design process can follow an infinite amount of paths. It moves, curves, and sometimes calls for a detour or re-calculation of the route. However, each path is made up of design phases and timelines that ultimately lead to a final outcome.
One thing that I love about design is that you never know where a project will take you keeping each new project a fresh and exciting challenge. Below are a few guide rails I like to use to help organize the programs and keep my programs as efficient as possible.
Discover
Identifying the problem through various lenses such as store audits, user observation, competitive analysis, brand evaluation, and insight gathering. and blogs & reviews.
Define
Creating a methodology through trend forecasting, and brainstorming. understanding consumer needs, scenario building, and brand extension.
Design
Bringing the methodology to life by developing solutions using various tools such as feature benefits, opportunity finding, concept generation idea refinement, storyboarding, form Wind volume studies, testing and
evaluation
Delivery
Provide final deliverables that range from concept visualization to packaging. product path to market and execution plan